Founded in 1904, Bayer 04 Leverkusen is a prestigious German football club that has finished as runner-up in the Bundesliga five times. The team is well-known in Korea as Cha Bum-Kun and Son Heung-Min used to play for it.

Kumho Tire has signed a sponsorship agreement with the football team as an official global tire partner with its brand name being featured in LED advertisements during home league games, match brochures, and the club's website. Its logo is also being shown on the sleeves of player uniforms during DFB-POKAL games.