Since its founding in 1994, Jeonbuk Hyundai is the top soccer team in Korea, holding the record for the most K League titles (9), the longest winning streak (2017-2021, 5 consecutive), and the most FA Cups (5). Ahead of the 2025 season, the club appointed EPL veteran Gus Poyet as head coach to begin its journey to trophies.

Kumho Tire and Jeonbuk Hyundai's sponsorship includes various marketing activities such as logo exposure on jerseys, LED and electronic billboards, and various on-site events and campaigns such as partner days and fan signing sessions.